about afrofashion

Fashion Designer Mehmuna Ibrahim Schumann established her design label afrofashion in Lilongwe / Malawi in March 2008. All began very humble with a small show on Mehmuna's verandah.

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afrofashion strives to promote local African fashion production through manufacturing sustainable African clothes inspired by African culture. In Lilongwe, Mehmuna started working with individual tailors, local fabric vendors and young designer talents. 

 

Together with "Fashion Malawi Edition" (F.A.M.E.), afrofashion was pivotal in making Malawi's fashion scene noted on a global scale. Mehmuna was a visiting representative at the Berlin Fashion Week 2009 and her designs have been published in various fashion magazines and newspapers...as far as Japan.

 

Even after moving to Bamako / Mali in 2010, she still remained true to afrofashion's philosophy of promoting local talent while taking full advantage of Mali’s amazing locally made and hand coloured fabrics. Since 2018, Mehmuna has moved to Tunisia, where she discovered more traditional fabrics.

 

Mehmuna has showcased her designs at the Africa Fashion Week London 2012 and 2013, at London Fashion Week 2014 and at many other fashion shows in Africa and Europe.

The combination of traditional african and modern design elements, rare and individual relics and accessories and daring cutting patterns creates a very distinctive style that has gained international recognition and an incredibly loyal client base.

 

afrofashion loves individual fashion: tailoring each item as an individual piece of creativity. We believe that even standard patterns should receive modifications of colour, fabric, accessories and should be tailor-made to suite your beautiful body. So please feel free to contact us to make your order a unique piece of afrofashion artwork...and just as individual as you are!